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Time for changing marketing concept

According to a marketing summit organized by CII (Confederation of Indian Industry), it is time for relooking the traditional concept of a marketing department in a business. This change in approach...

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Marketing concept needs to be reassessed

According to a marketing summit organized by CII, there is a need to relook at the traditional concept of a firm’s marketing department keeping in view the growing focus on the consumer. Andre Nair,...

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